Reporters are considering social media when they consider story leads: 63% track the number of times their stories are shared through social media platforms; more than 41% said they consider a story’s potential for social media sharing when considering coverage.

PR Daily: The press release isn’t dead, but its traditional format is on life support.
https://www.prdaily.com/report-journalists-are-ditching-the-press-release/?fbclid=IwAR27bcg0lk5hPBzlecPYgqZB8I9xzgRP-jkza4OyOiHE-VGMVOGzLVVH5zg